Takes 5 minutes. Who: a manager or owner.
1
Open Tracking health
Pick the clinic, open Tracking health and scroll to Tags on the booking page.
2
Add your Meta pixel
Paste the pixel’s number from Meta Events Manager into Meta pixel.
3
Add your Microsoft Ads tag
In Microsoft Ads, go to Tools, then UET tag, and copy the tag id into Microsoft Ads UET tag. Then create a goal in Microsoft Ads for the book_appointment event.
4
Add Google Tag Manager if you use it
Paste your container id, starting GTM-, into Google Tag Manager.
5
Link your privacy policy
Add the https address of your privacy policy. The cookie banner links to it.
6
Save
The booking page uses these from the next visit.
Good to know
- Tags load only after a patient accepts cookies.
- If you connected Google Ads, its fields are already filled in. Only type them by hand if you haven’t connected: the Booking conversion label should be the primary conversion Google bids on, and the funnel steps secondary.