> ## Documentation Index
> Fetch the complete documentation index at: https://help.hellodiary.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Add your Meta pixel, Microsoft Ads and other tags

> Put your Meta pixel, Microsoft Ads UET tag, Google Tag Manager or hand-made Google Ads labels on the booking page.

> [!NOTE]
>
> Takes 5 minutes. Who: a manager or owner.

**1. Open Tracking health**

Pick the clinic, open Tracking health and scroll to Tags on the booking page.

**2. Add your Meta pixel**

Paste the pixel's number from Meta Events Manager into Meta pixel.

**3. Add your Microsoft Ads tag**

In Microsoft Ads, go to Tools, then UET tag, and copy the tag id into Microsoft Ads UET tag. Then create a goal in Microsoft Ads for the book\_appointment event.

**4. Add Google Tag Manager if you use it**

Paste your container id, starting GTM-, into Google Tag Manager.

**5. Link your privacy policy**

Add the https address of your privacy policy. The cookie banner links to it.

**6. Save**

The booking page uses these from the next visit.

## Good to know

* Tags load only after a patient accepts cookies.
* If you connected Google Ads, its fields are already filled in. Only type them by hand if you haven't connected: the Booking conversion label should be the primary conversion Google bids on, and the funnel steps secondary.

## Stuck?

Email [hello@hellodiary.co.uk](mailto:hello@hellodiary.co.uk) and we'll help.


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